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Football Jerseys Hot Sell - Royal Mail shares lifted by parcels progressByReuters Published: 11:04 GMT, 22 January 2015 | Updated: 11:04 GMT, 22 January 2015 By Neil MaidmentLONDON, Jan 22 (Reuters) - Britain's Royal Mail announced an improved performance at its key parcels businessover a busy Christmas period, helped by price promotions, theBlack Friday retail rush Football Jerseys Hot Sell and its own longer business hours in anincreasingly competitive market.The company's shares have dropped by about 28 percent fromtheir post-privatisation peak on concern over a squeeze onparcel prices caused by rising competition, the emergence of arival letter-delivery service and regulatory disputes, butThursday's update suggests that restructuring and improvementsto its parcels service Football Jerseys Hot Sell are improving its fortunes.Group revenue growth slowed as expected, from 2 percent atthe half-year to 1 percent for the nine months to Dec. 28, butrising parcel volumes and sales gave investors cause foroptimism, lifting the shares 4.3 percent to 449 pence by 1013GMT. UK parcel volumes have improved slightly and December Football Jerseys Hot Sell flowswere particularly strong, but the main improvement is inrevenue, Cantor analyst Robin Byde said, though he reiterated a sell rating, citing rising competition expected in 2015.Royal Mail's efforts to compete more effectively in parcelshave seen it extend its network's hours and those of collectionoffices. This and a drop in prices helped Football Jerseys Hot Sell the UK parcelsbusiness, worth half of group sales, to lift volumes by 3percent for the nine months.Parcels revenue was flat against the same period last year,representing an improvement from the 1 percent decline recordedat the half-year mark. In December Royal Mail delivered 120million parcels, more than some competitors handle in a Football Jerseys Hot Sell year.TOUGH MARKETThough expanding rivals remain a concern, the competitivenature of the market was highlighted when courier City Link wentinto administration in December, while others sufferedreputational damage after struggling to handle the Black Fridaydemand spike.Rival UK Mail said this month that it handled recordparcel volumes in the build-up to Christmas.Royal Mail Chief Football Jerseys Hot Sell Executive Moya Greene said the Christmasperformance and tight control on operating costs meant it wasconfident of meeting full-year expectations but warned of toughtimes ahead in parcels delivery. The conditions of overcapacity and too many players chasingtraffic is going to continue to put pressure on prices for thenext couple of years, Greene Football Jerseys Hot Sell told Reuters.In November Royal Mail said growth in the UK parcels marketwould fall from 4-5 percent to 1-2 percent for at least twoyears as key player Amazon delivers more of its own packages andothers add capacity to deal with rising online retail demand.The improved parcels performance included a slight boostfrom City Football Jerseys Hot Sell Link's demise but was offset by a slowdown in letters,where 1 percent revenue growth at the half-year slowed to flatfor the nine months on volumes down 3 percent. Its Europeanparcels arm, GLS, fared better with revenue up 8 percent.Royal Mail said that analyst consensus for full-yearoperating profit, before transformation costs, is Football Jerseys Hot Sell 585 millionpounds ($885 million). (Editing by Kate Holton and David Goodman) .